More effective decisions,
more competitive processes

WhAI turns the way your company decides into a calculation model. We simulate every key choice before you act, with expected impact, risks and measured outcome.

WhAI Decide: decision pipeline from analysis to confirmed decisionWhAI Decide: decision pipeline from analysis to confirmed decision
Bayer logo in grayscale, featuring the iconic cross design with the company name written vertically and horizontally within a circular frame. The logo represents Bayer, a global pharmaceutical and life sciences company known for its innovations in healthcare, agriculture, and biotechnology.FC internazionale logoCRAI logo in grayscale, featuring bold uppercase typography enclosed in a rounded rectangular shape. The logo represents CRAI, an Italian retail and supermarket chain known for its focus on local products, convenience, and customer-oriented service.Azimut logo in lowercase gray letters with a stylized star symbol above the letter 'i'Atalanta BC LogoITAS Assicurazioni logo in grayscale, featuring a stylized emblem of an eagle next to bold uppercase typography. The logo represents ITAS, an Italian insurance company known for providing comprehensive insurance solutions, emphasizing trust, security, and financial protection.Just Eat logo in grayscale, featuring a stylized house icon next to bold uppercase typography. The logo represents Just Eat, a global online food delivery service that connects customers with local restaurants, emphasizing convenience and fast home delivery.Lavazza logo in grayscale, featuring bold uppercase typography with an extended 'A' in the center. Below, the text 'Torino, Italia, 1895' highlights the company's heritage. The logo represents Lavazza, a globally recognized Italian coffee brand known for its premium espresso, rich blends, and commitment to quality and innovation in coffee production.Poste Italiane logo in grayscale, featuring bold, modern typography. The logo represents Poste Italiane, Italy's national postal service, known for providing mail, logistics, banking, and financial services across the country.Up Day logo in grayscale, featuring a modern and clean typography design with 'Up' enclosed in a square. The logo represents Up Day, a company specializing in employee benefits, meal vouchers, and corporate welfare solutions, emphasizing convenience and workplace well-being.CO.DI.TRA. Acciai Speciali logo in grayscale, featuring a circular emblem followed by bold uppercase typography. The logo represents a company specializing in high-quality special steels, emphasizing strength, precision, and industrial expertise.World Gasket logo in grayscale, featuring a circular emblem with diagonal lines next to bold uppercase typography. The logo represents World Gasket, a company specializing in gasket solutions, sealing technologies, and industrial components, emphasizing precision and innovation.Flama logo in grayscale, featuring a hexagonal cube icon next to bold, modern typography. The logo represents Flama, a company specializing in innovative packaging, logistics, or industrial solutions, emphasizing efficiency and precision.Tecnofil logo in grayscale, featuring a circular emblem with a stylized wire or coil next to bold uppercase typography. The logo represents Tecnofil, a company specializing in wire production, metal processing, and industrial solutions, emphasizing innovation and high-quality manufacturing.Cibek Pressofusioni logo in grayscale, featuring a diamond-shaped emblem with an industrial-themed illustration next to bold uppercase typography. The logo represents Cibek, a company specializing in die-casting and metal processing, emphasizing precision manufacturing and high-quality production.Lopigom logo in grayscale, featuring a stylized geometric emblem next to bold, modern typography. The logo represents Lopigom, a company specializing in rubber and plastic components for industrial applications, emphasizing innovation, precision, and high-quality manufacturing.CF logo in grayscale, featuring a bold, geometric design alongside the text 'Stampa a Caldo.' The logo represents SCF, a company specializing in hot stamping and printing technologies, emphasizing precision, customization, and high-quality finishes for industrial and commercial applications.
Bayer logo in grayscale, featuring the iconic cross design with the company name written vertically and horizontally within a circular frame. The logo represents Bayer, a global pharmaceutical and life sciences company known for its innovations in healthcare, agriculture, and biotechnology.FC internazionale logoCRAI logo in grayscale, featuring bold uppercase typography enclosed in a rounded rectangular shape. The logo represents CRAI, an Italian retail and supermarket chain known for its focus on local products, convenience, and customer-oriented service.Azimut logo in lowercase gray letters with a stylized star symbol above the letter 'i'Atalanta BC LogoITAS Assicurazioni logo in grayscale, featuring a stylized emblem of an eagle next to bold uppercase typography. The logo represents ITAS, an Italian insurance company known for providing comprehensive insurance solutions, emphasizing trust, security, and financial protection.Just Eat logo in grayscale, featuring a stylized house icon next to bold uppercase typography. The logo represents Just Eat, a global online food delivery service that connects customers with local restaurants, emphasizing convenience and fast home delivery.Lavazza logo in grayscale, featuring bold uppercase typography with an extended 'A' in the center. Below, the text 'Torino, Italia, 1895' highlights the company's heritage. The logo represents Lavazza, a globally recognized Italian coffee brand known for its premium espresso, rich blends, and commitment to quality and innovation in coffee production.Poste Italiane logo in grayscale, featuring bold, modern typography. The logo represents Poste Italiane, Italy's national postal service, known for providing mail, logistics, banking, and financial services across the country.Up Day logo in grayscale, featuring a modern and clean typography design with 'Up' enclosed in a square. The logo represents Up Day, a company specializing in employee benefits, meal vouchers, and corporate welfare solutions, emphasizing convenience and workplace well-being.CO.DI.TRA. Acciai Speciali logo in grayscale, featuring a circular emblem followed by bold uppercase typography. The logo represents a company specializing in high-quality special steels, emphasizing strength, precision, and industrial expertise.World Gasket logo in grayscale, featuring a circular emblem with diagonal lines next to bold uppercase typography. The logo represents World Gasket, a company specializing in gasket solutions, sealing technologies, and industrial components, emphasizing precision and innovation.Flama logo in grayscale, featuring a hexagonal cube icon next to bold, modern typography. The logo represents Flama, a company specializing in innovative packaging, logistics, or industrial solutions, emphasizing efficiency and precision.Tecnofil logo in grayscale, featuring a circular emblem with a stylized wire or coil next to bold uppercase typography. The logo represents Tecnofil, a company specializing in wire production, metal processing, and industrial solutions, emphasizing innovation and high-quality manufacturing.Cibek Pressofusioni logo in grayscale, featuring a diamond-shaped emblem with an industrial-themed illustration next to bold uppercase typography. The logo represents Cibek, a company specializing in die-casting and metal processing, emphasizing precision manufacturing and high-quality production.Lopigom logo in grayscale, featuring a stylized geometric emblem next to bold, modern typography. The logo represents Lopigom, a company specializing in rubber and plastic components for industrial applications, emphasizing innovation, precision, and high-quality manufacturing.CF logo in grayscale, featuring a bold, geometric design alongside the text 'Stampa a Caldo.' The logo represents SCF, a company specializing in hot stamping and printing technologies, emphasizing precision, customization, and high-quality finishes for industrial and commercial applications.
WHAT CHANGES

What changes when you decide with WhAI

WhAI is a platform that connects to your systems, ERP, CRM and other business software, and calculates recurring decisions on your company data.

Scenarios compared, with the probability of reaching the goal
Every choice with its assumptions, expected impact and risks on record
Recurring decisions become rules, with the level of autonomy you choose
Outcome measured after the choice, to decide better next time
SOLUTIONS

The decisions that matter, process by process

WhAI supports every business function: it starts with the data you already have (accounting software, income statement, financial statements), connects the external context that impacts your business, and then configures itself according to your rules, constraints, and KPIs.

Finance
Sales
Marketing
Production
Procurement
HR
Strategy
Ticketing

Finance

Are you driving the business or just explaining it after the fact?

Your models come in after the decision is already made. By the time you review the variance, the issue has already hit.

WhAI plugs operational data into your financial workflows, keeps projections up to date, and shows you where to act before deviations turn into real problems.

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Sales

Are you closing deals or quietly giving away margin?

A discount pushed too far, a cost left out, a deal priced wrong. You only see the impact when the quarter closes.

WhAI brings economic discipline into every deal, analyzes offers in real time, and guides reps on what they can give and what they should not.

Marketing

Are you investing where it works or where you always have?

Budget gets spread across initiatives without a clear view of what will perform. By the time you spot what is underperforming, the spend is already gone.

WhAI tracks performance as it happens, compares alternatives, and helps you reallocate budget while it still makes a difference.

Production

Are you producing more or producing what actually drives value?

You run the plan, not the optimal mix. Bottlenecks show up only when it is too late to adjust.

WhAI connects operational data and constraints, optimizes production decisions, and keeps plans aligned with demand, costs, and capacity.

Procurement

Are you reacting to price changes or staying ahead of them?

Costs move before you have time to respond. You end up buying when needed, at whatever the market gives you.

WhAI monitors market signals and suppliers, analyzes cost scenarios, and guides you on when to buy, hedge, or renegotiate.

HR

Are you managing people or managing the cost of losing them?

Turnover, underutilization, overloaded teams. The impact shows up in the P&L before you can react.

WhAI connects workforce structure, costs, and productivity, tracks turnover dynamics, and helps you optimize before it becomes an operational issue.

Strategy

Are you choosing where to invest or placing a bet?

Options get presented, but not truly tested. Risk only becomes clear after capital is committed.

WhAI simulates strategic scenarios, quantifies impact and downside, and lets you compare options before making irreversible decisions.

Ticketing

How to set the optimal price to maximize revenue or occupancy?

With current tools, it is difficult to analyze sales data in real time and adjust pricing to reflect changes in demand.

WhAI analyses sales, demand and external drivers, running real-time simulations to always suggest the most profitable price.

WHY WHAI

An answer that doesn't change with the question

A generic assistant answers word by word, and on decisions the answer shifts with how you ask. WhAI calculates on a model of your company: the answer stays the same, and people make the call.

Company model linking prices, costs and volumes to marginCompany model linking prices, costs and volumes to margin

The model of your company

WhAIQ, the calculation engine, ties revenue, costs, customers and constraints to your rules and KPIs. Each lever shows its effect.

DISCOVER WHAI
Market trend, raw material and energy prices feeding the margin targetMarket trend, raw material and energy prices feeding the margin target

The market in the model

Rates, energy, raw materials, FX and demand feed the model and update the probability of hitting your goals.

WhAI decision card with indicators and choices to confirmWhAI decision card with indicators and choices to confirm

Verifiable decisions

WhAI suggests alternatives; the person makes the decision. The options and the choice are recorded, and the outcome is then compared with the expected result.

AI Navigator start page: where AI creates the most value in your processes, with a preview of the AI Value MapAI Navigator start page: where AI creates the most value in your processes, with a preview of the AI Value Map
AI NAVIGATOR

Which processes should you bring AI into?

AI Navigator is the assessment that identifies where AI creates the most value and which use case to start with: it cross-references data, process maturity, impact on margins and people, and returns your AI Value Map.

The highest-value use case
The KPIs to track
The estimated annual return

Data security and regulatory compliance.

GDPR compliant
ISO 27001 certified
AI Act compliant

Request a demo

We’ll show you WhAI in action on a real process within your company

INCENTIVES

Your project may qualify for tax credits

Digitalization and AI projects may be eligible for tax credits and dedicated grants. We check the requirements with you before you start.